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The Challenge.
Enabling users to meet new people locally. 


The Process. 

My process was heavily based on user interviews and research from which I developed user personas that encapsulated the wants, desires and pain points of young people who are isolated in large cities. I also developed an empathy map to better distill the goals and pain points of the target demographic. I formulated several HMW statements to ideate on the right issues. I defined, sketched out and user tested multiple variations of the app.  


The Result.

A responsive web app design that provides users with a simple journey to signing up to local events and activities where they could meet new people to form short or long term friendships.

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